+ How to Install Bread & Butter on Your Website
Bread & Butter needs to be on every property a visitor can touch: your main website, your landing pages, your storefront or booking engine, your support portal. That is what lets it record an unbroken journey from the first marketing touchpoint to the moment someone converts, and it is what gives Focused Score and Deep Profile Enrichment the full picture to work from. Installation is one lightweight script per platform, or our plugin if you are on WordPress.
In short: find your platform below and add one script to the
<head>of your site, or install the official plugin if you are on WordPress. If your software is not listed, the Google Tag Manager or Custom JavaScript instructions work on any site. And if you would rather have it done for you, book a free white glove installation and we will set it up on our end.
1. WordPress (Recommended: Use the Official Plugin)
For WordPress sites, use the official Bread & Butter WordPress plugin rather than the script. Standard tracking scripts lose a growing share of their data to browser privacy features and ad blockers. The plugin serves the script from your own domain and delivers the data server to server, a foundation those protections are not built to block, so Focused Score receives complete data. It also monitors your existing WordPress forms automatically, with no manual configuration.
A note on peripheral subdomains: your account allows one primary root domain to use the WordPress plugin. For peripheral subdomains that do not run WordPress, such as a support portal or a client portal, use Google Tag Manager or the standard JavaScript snippet instead.
We recommend unifying your tracking across the root domain and every peripheral subdomain, so the journey runs unbroken from a visitor's first touch on your main website all the way through to their use of your software or support portals.
2. Universal Setup: Google Tag Manager & Custom Scripts
For non-WordPress sites and for peripheral subdomains, the standard method is to place our lightweight JavaScript snippet in the <head> section of your HTML.
Find your tracking script by opening the dashboard and going to Settings > App & Domains.
- How to install Bread & Butter using Google Tag Manager
- How to install Bread & Butter using a Custom JavaScript snippet
Platform-Specific Installation Guides
Every website builder and content management system has a slightly different way of adding custom code to the <head> of your site. The guides below show where to find it on each one.
CMS and General Website Builders
These platforms are used to build primary corporate websites, portfolios, and blogs. Each guide shows how to reach the global site settings and add your tracking script.
eCommerce Platforms
Track high-intent shopping behaviour by adding your tracking script to your online storefront or booking engine.
- Shopify
- WooCommerce
- BigCommerce
- Adobe Commerce (Magento)
- PrestaShop
- Ecwid by Lightspeed
- Lightspeed eCom
- Tessitura (TNEW)
- Amadeus iHotelier
Landing Page and Funnel Builders
Get more from your ad spend by adding the tracking script to your high-conversion landing pages, so every inbound lead is scored and enriched.
Knowledge Base and Support Portals
Unify your analytics by tracking the complete journey across your peripheral subdomains, so support requests and documentation views count toward Focused Score.
- Zendesk Guide
- Help Scout (Docs)
- Freshdesk
- Intercom (Help Center / Articles)
- KnowledgeOwl
- Document360
Course, Membership and Community Platforms
Track member engagement and content consumption by adding the tracking script to your gated communities and course platforms.
Need help? Book your free white glove installation and we will set it up for you.