Magento (Adobe Commerce)

Connecting your online store is the first step to activating your Lead Intelligence Engine. By installing Bread & Butter on your Magento storefront, you immediately begin tracking high-intent shopping behavior, mapping out the complete path to purchase, and enriching the profiles of your buyers to dramatically reduce cart abandonment and increase lifetime value.

Deploying with Google Tag Manager?

If you already manage your scripts via Google Tag Manager, you can skip the steps below and add your Bread & Butter snippet directly to your GTM container instead. Click here for GTM instructions. Otherwise, follow the steps below to install it manually.

Installation Instructions

Step 1: Locate your Tracking Script

1. Log in to your Bread & Butter Dashboard.
2. Navigate to Settings > App & Domains.
3. Add the sub domain you want to merge with your primary domain account.
4. Locate the JavaScript tracking snippet provided on this page. Your unique App ID is already dynamically included in the code.
5. Click to copy the entire snippet.

Step 2: Add Custom Code in Magento

1. Log in to your Magento Admin Panel.
2. Navigate to Content > Design > Configuration.
3. Find your current store view/theme in the grid and click Edit.
4. Expand the HTML Head section.
5. Paste the tracking script you copied in Step 1 into the Scripts and Style Sheets field.

Step 3: Save and Publish

1. Click Save Configuration.
2. Flush your Magento Cache to ensure the script goes live on your storefront.

Step 4: Verify Your Installation

1. Open your live Magento website in a new browser tab or incognito window.
2. Navigate back to your Bread & Butter Dashboard to verify that your active session is being recorded and your Lead Intelligence Engine is receiving data.

Troubleshooting

• No Data in the Bread & Butter dashboard? Verify that your App ID is correct in the script.
• Domain Check: Ensure your current Magento URL is listed under Settings > Advanced Settings > Website Domains in the Bread & Butter dashboard.