Install Bread & Butter on Unbounce

Unbounce powers your landing pages, and Bread & Butter connects the same simple way it connects to Google Analytics or HubSpot: one script, no plugin.

In short: one script connects your Unbounce pages to Bread & Butter, no plugin and no developer required. It shows you who's a genuine prospect, not just a pageview, and which pages or campaigns are actually driving qualified interest. It works alongside Unbounce's native forms, sticky bars, and popups.

Once it's running, Bread & Butter watches how real visitors move through your Unbounce pages, not just how many pages loaded. It identifies who's showing genuine interest, builds a profile of what they're interested in, and surfaces that to you as a ranked list of your best leads instead of a wall of traffic numbers. For a landing page campaign built on Unbounce, that means you can finally see which pages or campaigns are actually driving qualified interest, and which ones are just generating clicks that go nowhere.

Frequently asked questions for Unbounce

Does this work on any Unbounce plan? Script Manager, the feature used to install the tracking script, appears to be available broadly across paid plans, though we haven't found an explicit plan-by-plan breakdown. One firm requirement: Script Manager needs a connected custom domain, it doesn't work on Unbounce's free test domain (unbouncepages.com).

Do I need a developer to install this? No. It's a copy-and-paste step into Unbounce's Script Manager, the same place you'd add Google Analytics or a similar tracking tool.

Does this work with a custom domain, or only an unbouncepages.com subdomain? It requires a connected custom domain. Script Manager, and the tracking script with it, isn't available on the free unbouncepages.com test domain.

Does this track my native forms, sticky bars, and popups too? Yes. If a visitor submits a native Unbounce form, sticky bar, or popup, Bread & Butter identifies them and connects that to the rest of their activity on your site.

Bread & Butter Conversion Tools: If you want a dedicated on-site tool to capture emails or identify visitors beyond your native forms, Bread & Butter also offers its own suite of optional Conversion Tools, floating lead capture forms with one-click social login, content gating for premium assets, and AI-triggered incentive popups, that plug directly into your Bread & Butter account, no separate app required. See our Conversion Tools overview for the full list.

What if traffic comes from a separate domain before it reaches my Unbounce page? This is common, for example a main site on WordPress or Squarespace linking into a campaign page built on Unbounce. Bread & Butter doesn't use cookies, it uses a GDPR-compliant identifier stored locally in the visitor's browser. Install the same tracking script on each domain, and Bread & Butter reconciles the activity into one visitor journey, even across different platforms.

Installation Steps

Step 1: Get your tracking script

  • Log into your Bread & Butter Dashboard
  • Go to Settings > App & Domains
  • Add your Unbounce subdomain or custom domain
  • Copy the JavaScript tracking snippet provided (it includes your unique App ID)

If you're already using Google Tag Manager on your Unbounce pages, this is the easiest and most reliable way to install Bread & Butter, and it's the method we recommend. See our full Google Tag Manager installation guide for more detail.

Step 2: Add the script as a GTM tag

  • In your GTM container, create a new tag and choose Custom HTML
  • Paste the Bread & Butter tracking snippet into the tag
  • Set the trigger to All Pages
  • Save and Submit to publish the container

Step 3: Confirm it's working

  • Open your live Unbounce page in a new browser or incognito window
  • Return to your Bread & Butter Dashboard and confirm visitor data is coming in

Managing the script through GTM also means future updates or changes to your tracking setup don't require editing Unbounce directly.

Alternative: Manual install via Script Manager

If you're not using Google Tag Manager, install directly in Unbounce instead.

Step 2: Add it to Unbounce

  • Log into Unbounce and go to Settings > Script Manager
  • Click Add a Script
  • Choose Custom Script, name it "Bread & Butter"
  • Set placement to Head
  • Set inclusion to All pages
  • Paste the tracking script and save

Step 3: Confirm it's working

  • Open your live Unbounce page in a new browser or incognito window
  • Return to your Bread & Butter Dashboard and confirm visitor data is coming in

Troubleshooting: If data isn't showing up, double-check that your App ID in the script matches your dashboard, and confirm your live Unbounce URL is listed under Settings > Advanced Settings > Website Domains. Also confirm your page is published on a connected custom domain, Script Manager doesn't run on the free test domain.

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