+++ Google Tag Manager (GTM)

If your marketing team manages multiple tracking pixels and analytics tools, you can easily deploy the Bread & Butter tracking script globally across your site using Google Tag Manager (GTM) by creating a new "Custom HTML" tag.

⚠️ Warning: Do Not Use GTM for Primary WordPress Sites

We strongly advise against using GTM if your primary root domain runs on WordPress. GTM relies entirely on the browser to execute, meaning it is easily blocked by privacy extensions, strict browser settings, and security updates. Relying on GTM for a primary WordPress site creates unnecessary data blind spots. You must install the native Bread & Butter plugin to guarantee precise, server-side data collection.

Exception: You may use GTM to deploy this script on peripheral subdomains (e.g., a Zendesk support portal or a custom web app) to ensure your LeadScore AI tracks the complete user journey across all your properties.

Installation Instructions

Step 1: Locate your Code Snippet

1. Log in to your Bread & Butter Dashboard.
2. Navigate to Settings > Advanced Settings.
3. Locate the JavaScript tracking snippet provided on this page and copy the entire block of code.

Step 2: Create a New Tag in GTM

1. Log in to your Google Tag Manager workspace.
2. From the left-hand menu, click on Tags, then click the New button in the top right corner.
3. Name your tag clearly (e.g., "Bread & Butter Tracking Script").
4. Click on the Tag Configuration box.
5. Scroll down the list of tag types and select Custom HTML.
6. Paste the Bread & Butter snippet you copied in Step 1 directly into the HTML text box.

Step 3: Configure the Trigger

1. Click on the Triggering box below your newly created tag.
2. Select the All Pages trigger. (Bread & Butter needs to load on every page to accurately map the complete user journey).
3. Click Save in the top right corner.

Step 4: Publish Your Container

1. Click the Submit button in the top right corner of your GTM workspace.
2. Add a descriptive Version Name (e.g., "Added Bread & Butter Tracking").
3. Click Publish to push the tag live to your website.

Step 5: Verify Your Installation Once your GTM container is published, open your live website in a new browser tab. Navigate back to your Bread & Butter Dashboard to ensure your website traffic is successfully routing into your Lead Intelligence Engine.

Troubleshooting

• No Data in the Bread & Butter dashboard? Verify that your App ID is correct in the script.
• Domain Check: Ensure your current URL (including any peripheral subdomains you are testing) is listed under Settings > Advanced Settings > Website Domains in the Bread & Butter dashboard.