Zendesk Guide

To get the most accurate intent data, you need to track the complete user journey across all your properties. By installing Bread & Butter on your Zendesk Guide portal, you can seamlessly connect your support and documentation traffic to your primary website data. This ensures your LeadScore AI factors in deep research and support requests when calculating true buyer intent.

Deploying with Google Tag Manager?

If you already manage your scripts via Google Tag Manager, you can skip the steps below and add your Bread & Butter snippet directly to your GTM container instead. Click here for GTM instructions. Otherwise, follow the steps below to install it manually.


Installation Instructions

Step 1: Locate your Tracking Script

  1. Log in to your Bread & Butter Dashboard.
  2. Navigate to Settings > App & Domains.
  3. Add the sub domain you want to merge with your primary domain account.
  4. Locate the JavaScript tracking snippet provided on this page. Your unique App ID is already dynamically included in the code.
  5. Click to copy the entire snippet.

Step 2: Add Custom Code in Zendesk Guide

  1. Log in to your Zendesk Guide admin interface.
  2. Click the Customize design icon (eyeball) in the sidebar.
  3. Click Customize on your current theme, then select Edit code at the bottom right.
  4. Under the Templates section, select the document_head.hbs      file.
  5. Paste the tracking script you copied in Step 1 at the bottom of the file.

Step 3: Save and Publish

  1. Click Save in the top right.
  2. Click Publish to push your updated theme live.

Step 4: Verify Your Installation

  1. Open your live Zendesk Guide website in a new browser tab or incognito window.
  2. Navigate back to your Bread & Butter Dashboard to verify that your active session is being recorded and your Lead Intelligence Engine is receiving data.

Troubleshooting

  • No Data in the Bread & Butter dashboard? Verify that your App ID is correct in the script.
  • Domain Check: Ensure that your store's specific URL (e.g.,support.yourwebsite.com ) is whitelisted under Settings > App & Domains in Bread & Butter to allow tracking on the subdomain.
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