BigCommerce

Connecting your online store is the first step to activating your Lead Intelligence Engine. By installing Bread & Butter on your BigCommerce storefront, you immediately begin tracking high-intent shopping behavior, mapping out the complete path to purchase, and enriching the profiles of your buyers to dramatically reduce cart abandonment and increase lifetime value.

Deploying with Google Tag Manager?

If you already manage your scripts via Google Tag Manager, you can skip the steps below and add your Bread & Butter snippet directly to your GTM container instead. Click here for GTM instructions. Otherwise, follow the steps below to install it manually.

Installation Instructions

Step 1: Locate your Tracking Script

1. Log in to your Bread & Butter Dashboard.
2. Navigate to Settings > App & Domains.
3. Add the sub domain you want to merge with your primary domain account.
4. Locate the JavaScript tracking snippet provided on this page. Your unique App ID is already dynamically included in the code.
5. Click to copy the entire snippet.

Step 2: Add Custom Code in BigCommerce

1. Log in to your BigCommerce Control Panel.
2. Go to Storefront > Script Manager.
3. Click Create a Script.
4. Name the script "Bread & Butter". Set Location to Head, pages to All pages, category to Essential, and type to Script.
5. Paste the tracking script you copied in Step 1 into the Script contents box.

Step 3: Save and Publish

1. Click Save to deploy the script.

Step 4: Verify Your Installation

1. Open your live BigCommerce website in a new browser tab or incognito window.
2. Navigate back to your Bread & Butter Dashboard to verify that your active session is being recorded and your Lead Intelligence Engine is receiving data.

Troubleshooting

• No Data in the Bread & Butter dashboard? Verify that your App ID is correct in the script.
• Domain Check: Ensure your current BigCommerce URL is listed under Settings > Advanced Settings > Website Domains in the Bread & Butter dashboard.