Ghost

Connecting your website is the first step to activating your Lead Intelligence Engine. By installing Bread & Butter on your Ghost site, you immediately begin tracking your top-of-funnel web traffic, deanonymizing visitors, and mapping out the complete user journey so your LeadScore AI can identify your most sales-ready prospects.

Deploying with Google Tag Manager?

If you already manage your scripts via Google Tag Manager, you can skip the steps below and add your Bread & Butter snippet directly to your GTM container instead. Click here for GTM instructions. Otherwise, follow the steps below to install it manually.


Installation Instructions

Step 1: Locate your Tracking Script

  1. Log in to your Bread & Butter Dashboard.
  2. Navigate to Settings > App & Domains.
  3. Add the sub domain you want to merge with your primary domain account.
  4. Locate the JavaScript tracking snippet provided on this page. Your unique App ID is already dynamically included in the code.
  5. Click to copy the entire snippet.

Step 2: Add Custom Code in Ghost

  1. Log in to your Ghost Admin dashboard.
  2. Click the Settings icon (gear) in the bottom left corner.
  3. Go to Code injection.
  4. Paste the tracking script you copied in Step 1 into the Site Header box.

Step 3: Save and Publish

  1. Click Save in the top right corner.

Step 4: Verify Your Installation

  1. Open your live Ghost website in a new browser tab or incognito window.
  2. Navigate back to your Bread & Butter Dashboard to verify that your active session is being recorded and your Lead Intelligence Engine is receiving data.

Troubleshooting

  • No Data in the Bread & Butter dashboard? Verify that your App ID is correct in the script.
  • Domain Check: Ensure your current Ghost URL is listed under Settings > Advanced Settings > Website Domains in the Bread & Butter dashboard.
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