Lightspeed eCom

Connecting your online store is the first step to activating your Lead Intelligence Engine. By installing Bread & Butter on your Lightspeed eCom storefront, you immediately begin tracking high-intent shopping behavior, mapping out the complete path to purchase, and enriching the profiles of your buyers to dramatically reduce cart abandonment and increase lifetime value.

Recommended Installation: Because e-commerce tracking often requires managing multiple pixels and tags, we highly recommend installing Bread & Butter using Google Tag Manager (GTM). Lightspeed eCom has a native GTM integration, making this the cleanest and most reliable way to deploy your Lead Intelligence Engine.


Installation Instructions

Step 1: Locate your Tracking Script

  1. Log in to your Bread & Butter Dashboard.
  2. Navigate to Settings > App & Domains.
  3. Add the sub domain you want to merge with your primary domain account.
  4. Locate the JavaScript tracking snippet provided on this page. Your unique App ID is already dynamically included in the code.
  5. Click to copy the entire snippet.

Step 2: Add the Script to Google Tag Manager

  1. Log in to your Google Tag Manager account and open the workspace container you use for your Lightspeed store.
  2. Go to Tags and click New.
  3. Name your tag "Bread & Butter Tracking".
  4. Click Tag Configuration and select Custom HTML.
  5. Paste the Bread & Butter tracking snippet you copied in Step 1 into the HTML box.
  6. Click Triggering and select Page View (All Pages).
  7. Click Save and then Submit / Publish your GTM workspace to push the changes live.
  8. Copy your GTM Container ID (formatted as GTM-XXXXXX  ) located at the top of your GTM dashboard.

Step 3: Connect Google Tag Manager to Lightspeed(If your GTM container is already actively linked to your Lightspeed store, you can skip this step).

  1. Log in to your Lightspeed eCom Back Office as an administrator.
  2. In the left-hand menu, navigate to Settings.
  3. Under the Website Settings column, click on Web Statistics.
  4. Select Google Tag Manager.
  5. Enable the integration by turning the toggle ON, paste your GTM Container ID into the designated field, and click Save.

(Note: Don't use GTM? You can alternatively paste the Bread & Butter script directly into Lightspeed by going to Settings > Web Extras > Custom JavaScript).


Step 4: Verify Your Installation and Map Events

  1. Open your Lightspeed online store (store.yourcourse.com  ) in a new incognito browser window.
  2. Click through a few products or categories.
  3. Navigate back to your Bread & Butter Dashboard to verify that your active session and page views are being recorded.
  4. Optional but Recommended: Go to the User Events tab in your Bread & Butter dashboard and manually map key e-commerce clicks (like "Add to Cart" or "Checkout") to fuel your LeadScore AI with high-intent retail data.

Troubleshooting

  • No Data in the Bread & Butter dashboard? Ensure that your store's specific URL (e.g., store.yourwebsite.com ) is whitelisted under Settings > App & Domains in Bread & Butter to allow tracking on the subdomain.
  • GTM not firing? Verify that you actually hit "Submit/Publish" on your GTM container after saving the Custom HTML tag, and ensure the integration toggle is switched to ON inside your Lightspeed Web Statistics settings.
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