Install Bread & Butter on WooCommerce

Because WooCommerce runs on WordPress, installing the native Bread & Butter plugin is the recommended path, no template editing, no separate tracking script to manage. It uses server-side tracking, which holds up better against browser ad blockers and privacy settings than a page script alone, and it works out of the box once installed.

In short: install the Bread & Butter WordPress plugin and connect your account, that's it. It shows you who's a genuine prospect, not just a pageview, works alongside your existing forms (WPForms, Gravity Forms, Contact Form 7), and adds lead scoring, content gating, and social login on top of visitor identification.

Once it's running, Bread & Butter watches how real visitors move through your WooCommerce store, not just how many pages loaded. It identifies who's showing genuine interest, builds a profile of what they're interested in, and surfaces that to you as a ranked list of your best leads instead of a wall of traffic numbers. For a store built on WooCommerce, that means you can finally see which products, pages, or campaigns are actually driving qualified interest, and which ones are just generating clicks that go nowhere.

Frequently asked questions for WooCommerce

Do I need a developer to install this? No. It's a standard WordPress plugin install, no template editing or code required.

Does this work with my existing forms, like WPForms, Gravity Forms, or Contact Form 7? Yes. The plugin works with your existing forms without requiring you to rebuild them.

Does this replace my CRM tools, like HubSpot, Salesforce, Mailchimp, or ActiveCampaign? No, it integrates with them. Leads and identification data flow into the CRM and email tools you're already using.

Does this track visitors who create a WooCommerce account, or comment on a post? Yes. Native WooCommerce account creation at checkout, and WordPress's native comment form (which requires name and email), are both native identification points the plugin picks up.

Can you see who reaches checkout? Checkout runs on your own WordPress domain for most WooCommerce stores, so the plugin generally has visibility into that flow. If your store uses an offsite-redirect payment method (some older or specific payment gateway configurations redirect the buyer to a separate domain to complete payment before returning to your site), that step falls outside what any on-site tracking method can see, this is a payment gateway limitation, not specific to the plugin.

Bread & Butter Conversion Tools: If you want a dedicated on-site tool to capture emails or identify visitors beyond your existing forms, Bread & Butter also offers its own suite of optional Conversion Tools, floating lead capture forms with one-click social login, content gating for premium assets, and AI-triggered incentive popups, all built into the same plugin, no separate app required. See our Conversion Tools overview for the full list.

What if my main website and my WooCommerce store run on separate domains? This is common, for example a main site on one domain with a store hosted on a separate subdomain. Bread & Butter doesn't use cookies, it uses a GDPR-compliant identifier. Install the plugin on each WordPress install, and Bread & Butter reconciles the activity into one visitor journey, even across different platforms.

Installation Steps

Step 1: Install the Bread & Butter plugin

  • Log into your WordPress admin dashboard
  • Go to Plugins > Add New
  • Search for "Bread & Butter"
  • Click Install, then Activate

Step 2: Connect your account

  • A new "Bread & Butter" tab appears in your WordPress admin menu
  • Click Connect to Bread & Butter
  • Log in and authenticate to link the plugin to your Bread & Butter account

Step 3: Confirm it's working

  • Open your live WooCommerce store in a new browser or incognito window
  • Return to your Bread & Butter Dashboard and confirm visitor data is coming in

Troubleshooting: If the plugin won't activate or authenticate, confirm your WordPress version meets the plugin's minimum requirements (WordPress 6.1+, PHP 7.4+) under Plugins in your dashboard. If data isn't showing up after connecting, confirm your live WooCommerce URL is listed under Settings > Advanced Settings > Website Domains in your Bread & Butter Dashboard.

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