What integrations does Bread & Butter support?
Bread & Butter is built to slide into your existing tech stack. We do not want you to rip and replace the tools your team already relies on; we plug into the infrastructure you have and feed it enriched, verified profiles, Focused Score, and the written context your reps need.
In short: every integration is set up once and carries one payload and one trigger. The payload is a List record, the Intelligence Brief, or the Intelligence Stream; the trigger is a lead stage or a custom funnel you have saved. Destinations include HubSpot, Salesforce and Pipedrive, Slack and email alerts, Zapier and webhooks, Mailchimp, Google Sheets, Google Analytics 4, Twilio Segment, Google Ads and SendGrid, plus CSV export. On your website nothing changes: the tracking script captures your existing forms and checkouts as they are.
CRMs and Pipeline Management
Your CRM is only as good as the data inside it. Bread & Butter integrates with HubSpot, Salesforce and Pipedrive so your sales team never relies on manual data entry or guesswork.
You set the integration up once: choose the payload, choose the trigger, and connect the destination. The Intelligence Brief goes into the CRM with no field mapping, carrying the enrichment, the attribution and the six written fields a rep can read in ten seconds, and it refreshes every time the lead returns, so the record is never stale. See The Intelligence Brief and, for what each destination can receive on each plan, Integrations and Automation: what you can send, where, and when.
CMS, E-Commerce and Existing Web Forms
Bread & Butter works alongside your website, not instead of it. Through the WordPress plugin or the universal JavaScript snippet, it runs across your primary domain, landing page subdomains and third-party hosted platforms, and nothing on the site changes: you keep your current forms, your CSS and your layout. The tracking script detects the email fields on your existing forms and captures the submission in the background.
When a visitor enters their email into any form on your site, including newsletter subscriptions, gated content and multi-step applications, the address passes through Real-Time Email Verification, the visitor's whole journey is attached to the new profile, and Deep Profile Enrichment starts. Because the data is delivered server to server rather than by a third-party script in the browser, it is not the kind of tracking that Apple's ITP or ad blockers are built to stop. See How does Real-Time Email Verification protect my Focused Tab? and Server-Side vs. Browser-Side Tracking: The Reliability and Ethics of Bread & Butter
All popular form types and providers are supported:
- CRM forms: HubSpot, Salesforce, Marketo and Pipedrive.
- Standard web forms: Contact Form 7, WPForms, Gravity Forms, Elementor and Ninja Forms.
- Custom and hard-coded forms: Any standard HTML or JavaScript input.
- E-commerce checkouts: Shopify, WooCommerce and custom cart pages.
Beyond forms, the script runs on Webflow, Squarespace, Wix, HubSpot Content Hub, Weebly, Framer, Unbounce, Instapage, Leadpages, ClickFunnels, Carrd, Ghost, Systeme.io, BigCommerce, Magento, PrestaShop, Ecwid, Lightspeed eCom, Thinkific, Kajabi, Mighty Networks, Circle.so, Zendesk Guide, Intercom, Help Scout and more. Every platform has its own install guide in How to Install Bread & Butter on Your Website.
By keeping your existing forms you avoid the technical debt of a migration while every email submission becomes a full, scored profile.
Analytics and Data Routing
Stop relying on bloated, bot-heavy metrics. Send your real human engagement data wherever it needs to go.
- Google Analytics 4 and Twilio Segment: Push clean, high-intent traffic data into your analytics dashboards for a clear picture of what your actual buyers are doing.
- Google Ads: Connect your account and campaign and keyword spend flows into the Attribution Report, where it is set against the Focused visitors and leads each one produced. See What is the primary purpose of the Attribution Report?
- CSV export: Any custom funnel can be exported as a file for tools that are not connected.
Workflow Automation and Communication
Never miss a high-intent buyer. Build alerts and automated workflows the way your team works.
- Slack and email alerts: An alert with the Brief the moment a lead reaches a stage you choose or enters a saved funnel.
- Zapier app, Zapier webhooks and standard webhooks: Trigger any automated sequence you can build, with the List, Brief or Stream as the payload.
- Mailchimp and SendGrid: Push verified email addresses into your lists and campaigns.
- Google Sheets: Keep a live sheet of leads for reporting or hand-off.