Mailchimp

The Bread & Butter + Mailchimp integration allows you to automatically add or remove users from a Mailchimp Audience based on their activity on your website. For example, when a user signs up, you can add them to a "Subscribers" list to receive a welcome email or weekly updates.

Step 1: Connect Mailchimp

To set up the integration, you first need to generate an API Key in Mailchimp and then enter it into Bread & Butter.

1. Get your API Key

1. Log in to your Mailchimp Account.
   • https://login.mailchimp.com
2. Click on your user icon at the top right, then select Account & billing (or Profile, depending on your plan).

3. Click the Extras dropdown menu and select API keys.

   

4. Click Create A Key.

   

5. Name your key (e.g., "Bread & Butter Integration") and click Generate Key.
6. Copy the API Key to your clipboard.

2. Add to Bread & Butter

1. Log in to your Bread & Butter Dashboard.
   • https://app.breadbutter.io
2. Click Automation > Integrations on the left side menu.
3. Under the Integrations section, click on the Mailchimp logo to create a new integration.
4. Enter a Name for the integration (optional, the default name will be 'Mailchimp').
5. Paste the API Key you generated in the previous steps.
6. Click Save & Close.

Step 2: Set up Rules

Once connected, you need to create a Rule to tell Bread & Butter which Mailchimp Audience to update and when.

1. Get your Audience ID

1. Log in to Mailchimp and click Audience in the left menu.
   • https://mailchimp.com/help/create-audience/
   • https://mailchimp.com/help/create-a-regular-email-campaign/
2. Click All contacts.
3. If you have more than one audience, click the Current audience dropdown and select the one you want to work with.
4. Click the Settings dropdown menu and select Audience name and defaults.
5. On the right side, under Audience ID, you will find a string of letters and numbers (e.g., a1b2c3d4e5). Copy this ID.

2. Create the Rule in Bread & Butter

1. Click Automation > Integrations on the left side menu.
2. Select the Mailchimp Integration you created in Part 1.
3. Under the Rules section, choose the Filter Conditions that will trigger this rule (e.g., EVENT: Email Verified, LEAD SCORE: 6,7,8,9,10). You can manually refine the filter condition, or pick from the pre-configured filters that were previously saved for your account.
4. Enter a descriptive Name for the rule (e.g., 'Newsletter Signup').
5. Paste the Audience ID you copied from Mailchimp.
6. Select the Action: Add to Audience or Remove from Audience.
7. Note: "Add to Audience" will create a new contact or update an existing one.
8. Click Save & Close.

Your integration is now live! When the event occurs, the user will be added to (or removed from) your specified Mailchimp Audience.