Twillio Segment

The Bread & Butter + Segment Integration allows you to identify users in Segment using Bread & Butter data. Specifically, you can automatically send user identity information (such as email address and name) to your Segment sources whenever a specific event occurs on your website.

Step 1: Connect Segment

To set up the integration, you need to retrieve your Write Key from Segment and enter it into Bread & Butter.

1. Get your Write Key

1. Log in to your Segment Account.
   • https://app.segment.com/login
2. Click Sources in the left menu.
3. Select an existing source or create a new one.
4. Click on the Settings tab for that source.

5. Select API Keys from the side menu.

   

6. Copy the existing Write Key (or create a new one).

2. Add to Bread & Butter

1. Log in to your Bread & Butter Dashboard.
   • https://app.breadbutter.io
2. Click Automation > Integrations on the left side menu.
3. Under the Integrations section, click on the Segment logo to create a new integration.
4. Enter a Name for the integration (optional, the default name will be 'Segment').
5. Paste the Write Key you copied from Segment.
6. Click Save & Close.

Step 2: Set up Rules

Once connected, you need to create a Rule to determine when user data is sent to Segment.

1. Click Automation > Integrations on the left side menu.
2. Select the Segment Integration you created in Step 1.
3. Under the Rules section, choose the Filter Conditions that will trigger this rule (e.g., EVENT: Email Verified, LEAD SCORE: 6,7,8,9,10). You can manually refine the filter condition, or pick from the pre-configured filters that were previously saved for your account.
4. Enter a descriptive Name for the rule (e.g., 'Main Website Source').
5. Select the Identify option.
6. Click Save & Close.

Your integration is now live! When the event occurs, the user's identity information will be pushed to Segment.