++ Intelligence Brief Field Mapping Definitions

When setting up integration rules (for HubSpot, Salesforce, Pipedrive, Google Sheets, or custom Webhooks), you can map the following Bread & Butter data points directly to your CRM fields.

The data payload is structured hierarchically under the overarching Intelligence Brief.

Session Data

  • session_date : The exact date and time the visitor's session closed and the payload was generated (ISO 8601 format).

User Profile (user )

These fields capture the identified visitor's core identity, professional background, and current intent level.

  • created_date : The date the user record was first created in Bread & Butter.
  • email_address : The primary email address associated with the user.
  • first_name : The user's first name.
  • last_name : The user's last name.
  • role : The user's current job title or professional designation.
  • profile_summary : An AI-generated summary of the user's professional background and career trajectory.
  • linkedin_url : A direct link to the user's LinkedIn profile.
  • lead_stage : The current pipeline or lifecycle stage of the user.
  • lead_score : The 1-10 intent score calculated by LeadScore AI.

Company (company )

These fields deliver deep firmographic enrichment based on the user's employer.

  • name : The official name of the company.
  • website : The primary website URL of the company.
  • summary : A brief, scannable summary of what the company does.
  • overview : A deeper, comprehensive look at the company's business model and position.
  • history : Key milestones and historical context about the company.
  • products_services : The core offerings, products, or services the company sells.
  • number_of_employees : The total employee headcount.
  • employees_list : A list or array of notable employee profiles.
  • social_accounts : A list of the company's active social media profiles.
  • latest_news : Recent press releases, news mentions, or articles about the company.
  • year_founded : The year the company was established.
  • phone_number : The primary corporate phone number.
  • address : The physical headquarters or primary address.
  • industry : The primary market sector or industry (e.g., Software, Manufacturing).
  • specialties : Specific niche focuses or keywords associated with the company's expertise.
  • linkedin_url : The company's official LinkedIn page.
  • linkedin_followers : The total number of followers on the company's LinkedIn page.
  • locations : Additional offices or geographic operating regions.

First Attribution (first_attribution )

These fields capture the origin data from the user's very first visit to your website.

  • ip_address : The IP address of the user during their first visit.
  • continent  / continent_code : The continent name and two-letter code (e.g., NA, EU).
  • country  / country_code : The country name and two-letter code (e.g., US, CA).
  • state_prov  / state_prov_code : The state/province name and abbreviated code (e.g., NY, BC).
  • city : The city where the user was located during their first visit.
  • latitude  / longitude : The geographic coordinates of the user's approximate location.
  • isp : The Internet Service Provider used by the user.
  • operating_system : The OS of the user's device (e.g., Windows 10, macOS).
  • device : The type of hardware used (e.g., Desktop, Mobile).
  • browser : The web browser used (e.g., Chrome, Safari).
  • referrer : The website URL that originally referred the user to your site.
  • utm_source : The original source of traffic (e.g., google, newsletter).
  • utm_medium : The original marketing medium (e.g., cpc, email).
  • utm_campaign : The specific campaign name that drove the first visit.
  • utm_term : The search term used (if from paid search).
  • utm_content : The specific content piece or ad variation clicked.

Last Attribution (last_attribution )

These fields capture the data from the user's most recent session (the visit that just closed). It includes the exact same location, device, and UTM fields as first_attribution  , allowing you to see what specifically brought a returning user back to your site today.

The Intelligence Snapshot (intel_snapshot )

These fields contain the 5 actionable, AI-generated prompts designed specifically for immediate sales outreach.

  • latest_on_site_intent : The exact context on what they cared about during their most recent visit (e.g., time spent on specific feature pages).
  • session_close_notes : A highly scannable summary of their entire journey, including entry page, exit page, total pages visited, and key user events triggered (HTML format).
  • real_time_icebreaker : A hyper-local, time-sensitive reference based on the prospect's current geography to help reps build immediate rapport.
  • live_talking_point : Up-to-the-minute personal data, including recent promotions, career milestones, or shared professional connections.
  • compelling_sales_trigger : Instant company intelligence, flagging newly won awards, product launches, strategic acquisitions, or press mentions.

See also:

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