Does Bread & Butter work on all websites?

Yes. Bread & Butter is built to be universally compatible and works on virtually any modern website, CMS or landing page builder. The platform can capture data from almost any architecture; only the installation method changes with your tech stack.

In short: on WordPress you install the official plugin and connect your account, no code. Everywhere else you paste one lightweight script into the <head>  of the site, exactly as you would an analytics tag, or deploy it through Google Tag Manager if your marketing team would rather not wait on IT. There are step-by-step guides for more than forty platforms, and if you would rather have it done for you, a free white glove installation is available. Whichever route you take, your existing forms are captured as they are and nothing on the site needs rebuilding.

The WordPress Plugin

If your website runs on WordPress, use the dedicated plugin. It is the fastest deployment and needs no code: install it, connect your account, and Bread & Butter starts recording visitors and capturing your existing WordPress forms straight away. The plugin also serves the tracking script from your own domain and delivers the data server to server, the foundation that browser privacy features and ad blockers are not built to block, which is why it is the recommended route on WordPress rather than the script. One root domain can run the plugin; peripheral subdomains that are not on WordPress use Google Tag Manager or the script. See WordPress Plugin Installation

The Universal Script

For Webflow, Shopify, HubSpot Content Hub, Squarespace, Wix, custom-coded sites and everything else, Bread & Butter provides a lightweight, asynchronous tracking script. You paste the short snippet into the header of your website, exactly as you would a standard analytics tag. Find it under Settings > App & Domains, and follow the guide for your platform in How to Install Bread & Butter on Your Website. The generic instructions are in How to install Bread & Butter using a Custom JavaScript snippet

Google Tag Manager

If your marketing team prefers to deploy tools without waiting on IT or web developers, Bread & Butter works with Google Tag Manager. Add the universal script as a custom HTML tag and push it live across your whole domain in minutes. See How to install Bread & Butter using Google Tag Manager

The Bottom Line

Whichever platform you use and however you install the tracking code, Bread & Butter captures your existing web forms as they are and can add the conversion tools, such as social logins, on top, without you rebuilding anything. See How Bread & Butter works with your existing forms & subscribe widgets and Do I have to use your conversion tools, or can I keep my existing website forms?

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