Does Bread & Butter work on my website, and how long does setup take?

Yes, on any website. Bread & Butter runs on a single tracking code, and everything else we offer is a way of getting that code onto your pages. WordPress has a dedicated plugin that takes minutes, Webflow and custom builds use a JavaScript snippet or Google Tag Manager, and we have step-by-step guides for most of the platforms in between. For the great majority of customers, tracking and capture are live the same day.

In short: One tracking code, taken from Settings then App and Domains, covers every web property you run, so a person moving between your sites stays one profile with one journey; the WordPress plugin installs in a few minutes and covers one root domain, other platforms and any subdomains use Google Tag Manager or the JavaScript snippet, deeper CRM integrations may need your operations team, and Focused Score starts working on the very first visit rather than making you wait.

One tracking code, all of your web properties

This is the thing worth understanding before you install anything.

Your account has one tracking code, and that same code covers as many web properties as you run. Your main marketing site, your documentation, your careers pages, your store, a campaign microsite on its own domain: they all take the same code.

The payoff is a single view of a person. Someone who reads a blog post on your main site in March, compares products on your store in June and finally fills in a form on your events microsite in September is one profile with one journey, not three fragments that nobody ever joins up. That continuous journey is what the Focused Score reads, what Profile Enrichment attaches to, and what makes a Nurture AI draft able to reference something a prospect did months before they ever gave you an email address.

Install the code everywhere you own. It is the single highest-value setup decision you will make.

Where to find your tracking code

Your code lives in your Bread & Butter dashboard under Settings, then App and Domains. That screen holds the snippet itself and the list of domains associated with your account, so it is also where you go when you add a new site later.

Copy it from there once and use it for every method below.

WordPress

WordPress is our most direct path. Open your WordPress admin, add the Bread & Butter plugin, paste in your credentials and you are collecting data. Setup takes a few minutes, and you never touch a theme file.

One limit to plan around: the plugin covers one root domain. That is the right tool for a single WordPress site, and it is the fastest way to get live.

If you have a WordPress site plus other properties, use the plugin on the WordPress site and one of the methods below on the rest. They all report into the same account.

Webflow, custom sites and everything else

Every other platform is covered by one of two methods, and both take the same code from Settings, then App and Domains.

The JavaScript snippet. Paste it into the head of your site template. This works on Webflow, on custom builds and on anything that lets you edit your own markup, and it is the most reliable option when you want the code loading early.
Google Tag Manager. If your team already runs GTM, add Bread & Butter as a tag there. This is usually the fastest route when marketing can publish tags without waiting on developers.

We also maintain platform-specific guides for Shopify, Squarespace, Wix, Framer, Ghost, HubSpot CMS, Kajabi, WooCommerce, Magento, BigCommerce, help centres such as Zendesk, Intercom and Help Scout, landing page builders such as Unbounce, Instapage and Leadpages, and a number of industry systems. If your platform is on that list, follow its guide rather than working from the generic snippet.

Subdomains and multiple sites

Subdomains are where most setups quietly lose data, so it is worth being deliberate.

The WordPress plugin covers one root domain. Anything on a separate subdomain, a documentation site at docs.yourcompany.com, a store at shop.yourcompany.com, a careers portal, a booking system, needs the code delivered by Google Tag Manager or the JavaScript snippet instead.

Do it and those subdomains join the same journey as the main site. Skip it and a visitor who moves from your marketing site to your docs looks like they left, and the part of their research that mattered most is missing from the profile your rep eventually reads.

The same applies to entirely separate domains you own. Same code, same account, one profile per person.

CRM integrations take a little longer

Tracking and capture are quick. Connecting Bread & Butter into HubSpot, Salesforce, Pipedrive or a webhook of your own is a separate, slightly slower conversation, because it usually involves credentials your operations or IT team controls.

That does not hold anything up. Get the tracking code live first and start building journeys immediately, then wire up the CRM when the right people are available. The data you collect in between is not lost; it is waiting for you when the connection is made.

What happens in your first fifteen days

There is a common misreading here that we want to correct directly.

Focused Score is live from the very first visit. There is no training period and no cold start. The first visitor after you install the code gets scored, and the Focused Tab and the Nurture Action Queue start filling straight away.

What the first fifteen days are for is calibration of your Focused Ratio, your Focused visitors as a share of all your traffic, against the Focused Index. The Index is the benchmark that tells you whether your ratio is healthy for a site like yours, and it needs a couple of weeks of your own traffic before that comparison means anything. A healthy Focused Ratio sits between 10% and 20%.

So use the scores from day one and treat the ratio as a number that becomes trustworthy in week three.

If you would rather do it with us

If your setup spans several domains, a CRM connection and a set of existing forms, you do not have to work it out alone. Book a session and a specialist will walk your installation with you and check that the journeys are stitching the way you expect: talk to a specialist.

It is the fastest way to be certain that the tracking code is where it needs to be before you start making decisions from the data.