Do I have to use your conversion tools, or can I keep my existing website forms?

You do not need to replace anything.

Bread & Butter is designed to work as an invisible intelligence layer on top of your current website.

• Works with Existing Forms: Whether you use HubSpot, Gravity Forms, Salesforce, or custom HTML forms, our system automatically detects and captures the email addresses entered into them.
• Background Enrichment: Once a visitor submits your existing form, our AI agents instantly go to work in the background—verifying the email, enriching the profile with job titles and company data, and syncing it all to your CRM—without you changing a single field on your site.

While our conversion tools (like one-click sign-ins) can help increase conversion rates, they are completely optional. You can get full value from our identity verification and enrichment using just the forms you already have.