++ Wordpress Plugin Installation

Installing the Bread and Butter plugin on your WordPress site is incredibly simple and takes only a few clicks. Whether you are running a standard website or a complex application, this single plugin is all you need to get started.

In short: search for "Bread & Butter" in your WordPress Plugins, install it, and connect your account, no code required. That's all you need to start capturing and scoring your real visitors. Would rather have it done for you? Book a free white glove installation and we'll set it up on our end.

This is the easiest way to install the Bread & Butter plugin.

  1. Search: Log in to your WordPress Admin dashboard. Navigate to Plugins > Add New.
  2. Find: In the search bar on the top right, type "Bread & Butter".
  3. Install: Locate the Bread & Butter plugin in the search results and click Install Now.
  4. Activate: Once the installation finishes, the button will change to Activate. Click it to complete the setup.

Connecting Your Website to Bread & Butter

Once the plugin is successfully installed and activated, you will be prompted to complete your First-time configuration to connect your website to the cloud.

Connecting your site is essential to activate your lead intelligence engine. This secure link allows Bread & Butter to instantly upgrade your existing forms, unlock AI lead scoring, and track exactly what converts into actual revenue utilizing server-side tracking capabilities.

  1. Under the Connect your Website step, use Option 1: Automatic Setup.
  2. Enter your email address and click Connect with Email, or click Continue with Google. This will automatically link your site to the AI profile enrichment engine in under 30 seconds.

💡 Pro Tip: Choosing your account email: If you manage multiple websites or clients, use a primary email address that works across all of your websites. Bread & Butter never charges per seat, so you can invite additional admin users later.

Congratulations, you are officially fully connected!

There are absolutely no more mandatory steps required to start capturing data. However, perform a quick test:

  1. Visit your website and fill out one of your existing lead forms just like a normal visitor would.
  2. Log in to your Bread & Butter Dashboard to verify that the captured data appears in your system.

While optional onboarding steps exist to help maximize your intelligence engine, your core setup is complete.

Troubleshooting: No Activity in the Bread & Butter Dashboard?

If you installed the plugin and connected your website but do not see visits in the dashboard, check the following:

  1. Clear Your Cache: This is the most common issue. If you use a caching plugin (like WP Rocket or Autoptimize) or have server-side caching, clear it immediately after installation.
  2. Test in Incognito: Your visits might not be tracked if logged in as an Administrator. Open your site in an Incognito/Private window to generate a fresh test visit.
  3. Check for Conflicts: Ensure you have not also installed Bread & Butter via Google Tag Manager. Running both simultaneously causes errors.
  4. Verify Connection: In your WordPress admin, go to Bread & Butter and confirm that the status says "Connected".

Using WooCommerce or MemberPress? You do not need a separate plugin or complicated custom setup. Follow the standard WordPress installation instructions, and the platform will seamlessly integrate with your ecommerce or membership tools.

Option 2 – Manual ZIP Installation

This method is best if you prefer manually handling files.

  1. Download: Get the latest version here: Download Bread & Butter ZIP
  2. Upload: Log in to your WordPress Admin dashboard. Navigate to Plugins > Add New and click the Upload Plugin button at the top.
  3. Install: Choose the bread-butter.zip file and click Install Now.
  4. Activate: Once installation finishes, click Activate Plugin. You are now ready to set up!

Not on WordPress? See 'How to Install Bread & Butter on Your Website.'

Need help? Book your free white glove installation.

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