What is the Nurture Action Queue?

The Nurture Action Queue is your primary workspace for high velocity outreach. While Opportunities gives you a broad view of all your visitors, the Nurture Action Queue isolates the prospects who require immediate attention, with a draft already written for each one. It is designed so that no high intent lead ever goes cold.

In short: the queue holds your Engaged Leads with a Focused Score of 6 or higher, sorted so the most recent activity is at the top, each with a personalised Nurture AI draft ready to review and send. It follows a default sequence (day one, three, seven, fifteen, thirty, then every thirty days) that only advances after the previous message has been sent, jumps ahead when a lead comes back to your site or their company makes news, and bumps any unsent first draft back to the top on day three. Messages go out from your sales team's own email accounts, so replies land in their inbox and the conversation is theirs from there.

How the Sequence Was Built

This signature nurture sequence removes the manual follow up from your workflow. Designed as a seamless pre-CRM campaign, it lets your marketing team oversee the prospecting process without interfering with your established sales workflow.

To build it, we extracted the best practices from the top four industry frameworks: the direct urgency of the Problem Agitation Solution method, the proven psychological journey of the Attention Interest Desire Action model, the deep trust building of the Value First Educational approach, and the frictionless momentum of Product Led Growth. By weaving these methodologies together, the Nurture Action Queue delivers the most effective and persuasive strategy for every unique visitor.

Why Use the Nurture Action Queue Instead of the Funnel?

Think of Opportunities as your research tool and the Nurture Action Queue as your daily to do list.

Stop the guesswork. Instead of scrolling through thousands of visitors in All Traffic, you open the queue and immediately see the top ten people you should email or call right now.
Move leads forward. By focusing on the visitors who are actively showing intent, you move them from Engaged Lead toward Opportunity and Won/Closed much faster. See How do Lead Stages work in Bread & Butter, and why does marking Won/Closed matter?
Eliminate noise. Just like the Focused tab, the queue strips away bots, scrapers, two second flybys, and anything at the Spam / Bad Email or Dead lead stages. You are only looking at real people with real potential.

How the Queue Is Organized

This list is not a chronological log of visitors. It is a prioritized stream sorted by two main factors:

Focused Score. The queue holds Engaged Leads with a score of 6 or higher, so your energy goes only to those whose behaviour marks them as a strong match for your business. See What is Focused Score and how does it evaluate my traffic?
Engagement urgency. The most recent activity sits at the very top. If a prospect is on your site right now or was active within the last hour, they move to the front of the line so you can strike while the iron is hot.

Because the first few hours after a visit are the most crucial, fresh visitors are placed at the top of the queue for immediate follow up. If a draft is not sent straight away and new visitors arrive, the older drafts slide lower down the list to make room for the most timely opportunities.

No prospect is left behind, though. If an initial draft is still unsent by day three, the system bumps that exact draft back to the top of the queue as a priority reminder. And the pacing stays natural: the next message in the sequence is never prepared until the current draft has actually been sent. If it takes five days for your team to approve and send the day one message, the day three message is generated three full days after that send, not three days after the visit.

The Dynamic Milestone and Repeat Visit Override

The queue is always listening. If the AI engine detects a significant event, such as the visitor changing jobs or their company winning an award, it steps in front of the standard rotation and pushes a specialised, prewritten nurture message to the top of the queue so you can act on that momentum immediately.

Active interest is prioritised the same way. If a visitor returns to your website while a sequence is active, the next scheduled step is accelerated. Instead of waiting for the original day count to expire, the AI engine generates a new draft that blends their repeat visit activity with the next framework in the cycle, so you reach them while they are engaged with your brand and your chances of a reply are highest.

How to Take Action from the Queue

Every profile in the queue is fully enriched. With a single click, you can:

Review their journey. See exactly which pages they visited and which marketing campaigns brought them there.
Check their lead stage. See at a glance whether they are new or a returning prospect nearing the Won/Closed success factor.
Execute outreach. Send the personalised nurture email, with the Call-to-Action of your choice, or sync the profile to your CRM for the sales team to handle. See Optimizing Your Outreach with Bread & Butter CTAs

As a visitor progresses through the timeline, the AI engine drafts the right nurture message and places it in your daily queue. Your marketer opens the dashboard on desktop or in our mobile app, reviews the ready to send drafts, approves the personalised insights, and clicks send. Every message goes out on behalf of a member of your sales team, from their own email account, so any reply lands directly in that person's inbox.

The Sales Handoff

The sequence is written on the assumption that the visitor has not replied yet. When they do, the reply arrives in the sender's inbox and the conversation belongs to that rep from there. The queue does not read your inbox, so it is up to the rep to carry the conversation forward, update the lead stage as the deal progresses, and mark it Won/Closed when it closes, which is also what teaches Focused Score what your buyers look like.

The Signature Nurture Sequence Timeline (Default Sequence)

Day One: The Highly Personalized Introduction. Waiting in your queue within a few hours of a visit, this initial message focuses purely on building immediate rapport by highlighting a shared interest, mutual connection, or specific commonality found on their professional profile.
Day Three: The AIDA Method. Generated three days after your first message is sent, this second draft grabs their attention with a strong hook, builds interest with relevant industry data, creates desire through a specific use case, and ends with a clear call to action.
Day Seven: The SMYKM Approach. Arriving seven days after the previous step, this Show Me You Know Me message proves you have done your homework. It references highly specific company insights or platform activity to demonstrate a deep, consultative understanding of their business.
Day Fifteen: The Direct Pitch. Generated fifteen days after the previous message, this draft is a straightforward value proposition. It states exactly what your platform does, the return on investment they can expect, and asks directly for a meeting.
Day Thirty: The Referral Request. Thirty days after the previous message is sent, the queue suggests a polite pivot: a draft acknowledging they might not be the right point of contact and asking for an introduction to the person who handles these initiatives.
Day Sixty and Beyond: The Evergreen Rotation. Every thirty days after the initial sequence concludes, the workflow rotates through the frameworks above. This keeps consistent touchpoints and your brand top of mind without becoming repetitive.

Pro Tip for Marketers

Check your Nurture Action Queue first thing every morning. It is a snapshot of the high value engagement that happened while you were away, so you start your day on the prospects most likely to convert.