Content Gate Not Appearing in your tests?

You've set up a content gate, opened the page, and the content is sitting there ungated. In almost every case the gate is working; it just isn't showing to you. Here's how to check, in the order most likely to fix it.

In short: Bread & Butter doesn't show a gate to people who have already verified, and on WordPress it doesn't show one to a site administrator either, so test in a new private or incognito window. If the gate still doesn't appear, clear your caching plugin, your CDN and your browser cache, because a cached copy of the page may be from before the gate existed. Then check that the plugin shows as connected and that the gate is saved and applied to this exact page, post, category or post type. On a site that uses our script instead of the plugin, check that the gate's script sits below the Bread & Butter snippet and that the page path matches. If all of that looks right, disconnect and reconnect the plugin, or contact us.

1. Test in a private or incognito window

Bread & Butter knows when you're a WordPress administrator, and it knows when a visitor has already verified. In both cases it lets you straight through to the content, so you'll never see the gate in your normal browser.

To see what a new visitor sees, open the page in a new private or incognito window. If you've already verified in that window while testing, close it and open a fresh one: a single verification unlocks every Content Gate Preview on your site, so the gate won't come back in the same session.

2. Clear your caches

This is the most common cause. If you use a caching plugin such as WP Rocket, or a CDN such as Cloudflare, visitors may be getting a stored copy of the page from before you added the gate.

Clear the cache in your caching plugin.
Purge the cache in your CDN.
Clear your browser cache, or use a fresh private window.

If your performance plugin delays, defers or combines JavaScript, it can also hold back the gate until a visitor interacts with the page. Exclude the Bread & Butter script from those settings and test again.

3. Check the plugin is connected

In the left menu of your WordPress admin, click Bread and Butter. If the plugin doesn't show as connected to your Bread & Butter account, the gate scripts won't load. Reconnect it and test again.

4. Check the gate is applied to this page

Make sure the gate is saved and applied to the content you're viewing:

The right page, post or category is selected in the gate's settings, and you clicked Save.
If the content is a custom post type, such as a resource or case study type, that post type is included.
If you set the gate on the page itself in the WordPress editor, the page was published after you changed it.

5. Check the gate's timing (Content Gate Preview)

Content Gate Preview appears after a delay or once the visitor scrolls a set distance, depending on your settings. If you close the page too quickly or don't scroll far enough, it won't have appeared yet. Scroll down the page and wait a few seconds before deciding it isn't working. See Content Gate Preview (Most Powerful)

Not on WordPress? Check the script

If you gate pages with our script instead of the plugin, check these as well:

The Bread & Butter snippet is installed on the page, and the gate's script sits below it. See Install Bread & Butter with the JavaScript Snippet
The page path matches. ["/work"] gates that one page. ["/work/*"] gates every page under /work/ , but not /work itself.
You published the site after adding the script. On Webflow, click Save Changes, then publish.
You're testing the right way for the gate you used. The Content Gate Secure script prompts visitors who click a link to the gated page from elsewhere on your site. If you type the address in directly, you're sent to the redirect page you chose instead, which means it's working. See Content Gate Secure

Still not working?

If everything above checks out, disconnect and reconnect your account in the Bread & Butter plugin settings, which clears most script and connection problems. If the gate still won't appear, contact us through the chat or book a session and we'll look at it with you. See Maximize Your Success: Book a White Glove Support Session