Content Gate Preview (Most Powerful)

Want to capture leads using the exact same proven model as the New York Times or the Wall Street Journal? The Content Gate Preview is your answer. This tool allows you to show visitors a compelling preview of your article, then elegantly prompt them to convert to see the rest. It delivers maximum search visibility and maximum conversions, generating up to 55 percent more verified subscribers for your Funnel.

How the Content Gate Preview Works

Instead of locking a page completely, you give the reader a taste of your premium value. You can configure the gate to appear after a specific time delay or a certain scroll distance. Once the reader hits that trigger, the rest of the content beautifully fades out, prompting them to verify their identity to continue reading.

Why the Content Gate Preview is the Ultimate Publishing Tool

  • Massive Search and AI Visibility: Your content remains fully indexed by search engines and generative AI tools. Google, Perplexity, and ChatGPT can crawl every single word, while human visitors must still verify their identity to read the full page.
  • Total Gating Flexibility: You are not limited to one page at a time. You can easily gate entire directories, massive post categories, or individual pieces of high value content.
  • The One Time Conversion Guarantee: One single conversion unlocks all gated content website wide. Once a visitor enters the Engaged stage, they are issued a secure session and never have to verify their identity again to read your other protected articles.
  • Pristine Data Quality: By leveraging powerful social logins alongside secure email verification, you completely eliminate burner emails from your database. Every new lead captured is a verified professional ready for your Nurture Action Queue.
  • Proven Performance: Based on an eight month survey sample of 1000 active Bread and Butter customers, utilizing this preview model routinely drives a 55 percent increase in subscribers. All study data was completely anonymized for statistical purposes only.

Customizing Your Content Gate Preview

Setting up the Content Gate Preview is incredibly simple. You can configure global settings to protect entire directories or categories at once, and easily customize the exact messaging to match your specific brand voice. You can choose the way visitors engage: Email (capture only), First Name, Last Name, Email + Password + PIN (verified), Sign-in link (verified), Or social login options.

Here is how to set up your global configuration:

Step 1: Access the Settings In your left hand WordPress admin menu, click on Bread and Butter.


Step 2: Select Your Pages Click on Content Gate Preview in the left menu, then scroll down to the setup section. Here, you can specify the exact web pages or post categories that you want to limit to signed in users. You can choose one or many pages. Simply start typing, and the system will auto complete your selection.

Step 3: Customize the Messaging Style your content gate by setting custom content to perfectly match your specific use case. If you do not specify custom text, the highly optimized default content displayed in the fields will be used. Please note that the default content is automatically localized and translated into all our supported languages.

  • The Header: The primary message that appears at the very top of the widget, above the sign in options.
  • The Sub Header: The supporting content that appears immediately below the header.
  • The Bottom Paragraph: The specific text that displays below the sign in options, perfect for explaining the value of subscribing.
  • The Expanded Bottom Paragraph: The extra content you want to display when a user actively clicks to expand. This lets you add more detailed text, terms, or value propositions for users who need more information before converting.

  • The Expand Label: This is the specific text the user clicks to see the Expanded Bottom Paragraph. You can make this anything you want, but we highly recommend starting with "Read More >>" to see how it looks.


Step 4: Define Your Trigger Rules Decide exactly when you want the content preview to display and lock the rest of the article:

  • Set to immediately on page load if you want the gate to appear right away.
  • If you want it to appear after the user scrolls partway down the page to build interest, select and set the exact percentage scrolled.

  • If you want it to appear after a period of time, choose the time delay option and set the exact time in seconds.


Step 5: Advanced Routing (Optional) Enable the Override Registration Destination URL option if you have a global routing rule set in your main application settings, but you do not want it to apply to these specific content gate pages. If you do not have a global destination URL set, you can safely ignore this setting.


Step 6: Save and Launch Click Save to save and apply your changes. Your specified pages are now beautifully gated, showing a preview before requiring a verified profile!


Setting Custom Rules Per Page

Do you need a specific article to have a totally different message or trigger than your global settings? All Content Gate Preview settings can be configured at the individual page level, allowing you absolute flexibility.

  1. Open the page editor for the specific page or post.
  2. Click the Bread and Butter logo at the top right, or click the Options button and select Bread and Butter under Plugins.
  3. Expand the Content gating section in the right hand panel.
  4. Click Enable Content Gating, and then make your custom adjustments.
  5. Publish or update your page to make the new rules live.
Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.