Why do I need to create an account to gate some content

You need an account because Bread & Butter’s content gating runs through its secure cloud platform, not just your WordPress site.

Your account:

• Authenticates and activates your current forms and the content you gate so they can capture first-party data about your visitors.
• Enriches visitor profiles by automatically finding and appending public details—like company name, job title, and location—to the email addresses you capture.
• Processes gate interactions in the cloud, ensuring smooth performance and reliable data capture.