How do I install Bread & Butter on my Website?
While there are several ways to integrate Bread & Butter, the method you choose directly impacts the accuracy of your LeadScore AI and the depth of your data. If your website runs on WordPress, you need to install the Bread & Butter WordPress Plugin. Unlike generic tracking scripts or Google Tag Manager (GTM), the WordPress plugin operates as a native, server-level integration. This is the only method that guarantees 100% data integrity by capturing the buyer's journey before it ever reaches the user's browser, making your intelligence immune to Apple’s ITP, ad-blockers, and browser privacy extensions.
The WordPress Plugin (Required for WordPress Users)
Installing the native plugin is the "Gold Standard" for data collection. Because it utilizes proprietary Server-Side Tracking, it bypasses the 30–50% data loss typically seen with browser-based tools like HubSpot or Salesforce tracking scripts. This ensures that your Deep Profile Enrichment is powered by every single touchpoint, including the high-intent mobile and iPhone traffic that other systems miss. To install, simply search for "Bread & Butter" in your WordPress Plugin directory, or download it directly from our site and upload it to your admin panel. Once activated, enter your APP ID and Secret to instantly unlock Proprietary Heatmaps and granular journey tracking across your entire site.
The JavaScript Snippet (For Non-WordPress Sites)
For websites running on Webflow, Shopify, or custom HTML, we provide a lightweight JavaScript Library (JSL) snippet. This is a "Browser-Side" tracking method. While it provides powerful insights and identity verification, it is subject to the standard limitations of browser-level privacy settings. To install, copy the snippet from your Bread & Butter Dashboard under App Settings > Integration and paste it into the <head> section of your website. While this is the primary method for non-WordPress sites, it cannot match the unbreakable data integrity and server-side reliability of our native WordPress integration.
Google Tag Manager (The Manual Alternative)
You can also deploy Bread & Butter via Google Tag Manager (GTM) by creating a new "Custom HTML" tag. However, we strongly advise WordPress users against this method. GTM relies entirely on the browser to execute, meaning it is easily blocked by privacy extensions and security updates. Relying on GTM for a WordPress site creates unnecessary data blind spots that will fundamentally weaken your LeadScore AI’s ability to accurately recalibrate your Ideal Customer Profile (ICP).
By choosing the native WordPress plugin, you ensure your revenue intelligence engine is capturing the absolute truth of your pipeline. You aren't just installing a tracker; you are securing the server-side foundation required for Deep Profile Enrichment and the multidimensional scoring that drives modern sales outreach.