Install Bread & Butter on Wix

Wix powers everything from marketing sites to full Wix Stores, and Bread & Butter connects the same simple way it connects to Google Analytics or HubSpot: one script, no plugin.

In short: one script connects your Wix site to Bread & Butter, no plugin and no developer required. It shows you who's a genuine prospect, not just a pageview, and which pages or campaigns are actually driving qualified interest. It works alongside Wix's native Forms, Members Area, and Chat.

Once it's running, Bread & Butter watches how real visitors move through your Wix site, not just how many pages loaded. It identifies who's showing genuine interest, builds a profile of what they're interested in, and surfaces that to you as a ranked list of your best leads instead of a wall of traffic numbers. For a site built on Wix, that means you can finally see which pages, products, or campaigns are actually driving qualified interest, and which ones are just generating clicks that go nowhere.

Frequently asked questions for Wix

Does this work on any Wix plan? Adding custom code, and connecting a custom domain, both require an upgraded (Premium) Wix plan. Check under your site's Settings to confirm your current plan and connected domain.

Do I need a developer to install this? No. It's a point-and-paste step in Wix's own Settings panel.

Does this work with a custom domain, or only a wixsite.com subdomain? It requires a connected custom domain. Both Wix's Custom Code panel and Marketing Integrations panel need your site upgraded with a domain connected before they're available.

Does this track visitors who use Wix Forms, sign up through Members Area, or use Wix Chat? Yes. If a visitor submits a native Wix Form, creates an account through your Members Area, or provides their email through Wix Chat, Bread & Butter identifies them and connects that to the rest of their activity on your site.

Bread & Butter Conversion Tools: If you want a dedicated on-site tool to capture emails or identify visitors before they reach a form or checkout, Bread & Butter also offers its own suite of optional Conversion Tools, floating lead capture forms with one-click social login, content gating for premium assets, and AI-triggered incentive popups, that plug directly into your Bread & Butter account, no separate app required. See our Conversion Tools overview for the full list.

What if my main website and my Wix Store run on separate domains? This is common, for example a main site on one domain with a store or member area published under a separate subdomain. Bread & Butter doesn't use cookies, it uses a GDPR-compliant identifier stored locally in the visitor's browser. Install the same tracking script on each domain, and Bread & Butter reconciles the activity into one visitor journey, even across different platforms.

Installation Steps

Step 1: Get your tracking script

  • Log into your Bread & Butter Dashboard
  • Go to Settings > App & Domains
  • Add your Wix subdomain or custom domain
  • Copy the JavaScript tracking snippet provided (it includes your unique App ID)

Recommended: Install via Google Tag Manager

Wix's own documentation is specific here: Google Tag Manager should be connected through Wix's Marketing Integrations panel, not through the Custom Code panel, Wix's own help docs state tracking scripts like GTM don't work when added as custom code. See our full Google Tag Manager installation guide for the general GTM container setup, then use the Wix-specific step below to connect it.

Step 2: Connect GTM in Wix

  • Log into your Wix dashboard
  • Go to Settings > Marketing Integrations
  • Find Google Tag Manager and connect it
  • Paste your GTM Container ID and save

Step 3: Add the Bread & Butter script as a GTM tag

  • In your GTM container, create a new tag and choose Custom HTML
  • Paste the Bread & Butter tracking snippet into the tag
  • Set the trigger to All Pages
  • Save and Submit to publish the container

Step 4: Confirm it's working

  • Open your live Wix site in a new browser or incognito window
  • Return to your Bread & Butter Dashboard and confirm visitor data is coming in

Alternative: Manual install via Custom Code

If you'd rather skip Google Tag Manager, Wix's Custom Code panel is a valid path for pasting the Bread & Butter script directly (it's specifically GA/GTM/Meta/TikTok pixels that Wix says don't work there, not custom scripts generally).

Step 2: Add it to Wix

  • Log into your Wix dashboard and go to Settings
  • Scroll to Custom Code (under Advanced)
  • Click + Add Custom Code
  • Paste the tracking script, name it "Bread & Butter"
  • Set it to run on All Pages, in the Head
  • Click Apply

Step 3: Confirm it's working

  • Open your live Wix site in a new browser or incognito window
  • Return to your Bread & Butter Dashboard and confirm visitor data is coming in

Troubleshooting: If data isn't showing up, double-check that your App ID in the script matches your dashboard, and confirm your live Wix URL is listed under Settings > Advanced Settings > Website Domains. Also confirm your site is upgraded to a Premium plan with a domain connected, both custom code and marketing integrations require it.

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