Who owns the data I collect, and do you resell it?

This question usually gets asked as one question, but there are really two kinds of data sitting inside a Bread & Butter profile, and they have different answers. There is the data your own website generates, which is yours. And there is the enrichment profile attached to a converted lead, which is researched material and was never produced by your site at all. Being precise about the difference is the only honest way to answer.

In short: The user journey and the first-party data your own website produces belong to you, and we do not sell, rent or share it with anyone; the enrichment profile attached to a lead is researched from outside sources rather than generated by your site, so it is not your data to own or take away as a dataset, though your team has full use of it inside the product; and the only thing that ever leaves your account is anonymized, aggregated data used to keep the Focused Index benchmark honest, which cannot be reconstructed or traced back to you.

The data your website generates belongs to you

Bread & Butter operates as a data processor, not a data broker. Everything your own web properties produce is yours.

That covers the whole user journey: every page, session, referrer, campaign parameter, event and conversion, held for years rather than the few months a cookie-based tool survives. It covers the first-party details a visitor gives you directly when they convert, through one of your forms, a subscription, a social login or a gated booking calendar. It covers the notes, stages and custom fields your team adds afterwards.

That data lives in your account. It flows to your CRM and your other systems through your own integrations, and you can export it. We do not sell it, rent it, or share it with third parties, advertisers or other clients. We do not pool your leads into a shared database for anyone else to draw from. No other Bread & Butter customer can see your traffic, your leads or your journeys.

If someone asks to be removed, the Privacy Manager handles the request and the removal carries through your account.

The enrichment profile is not your data

The moment a verified email address arrives, Profile Enrichment researches the person behind it. That research is assembled from corporate databases, professional networks and the open internet. It is not something your website produced, and it is not a first-party asset.

So we are direct about it: the enrichment profile is not your data. You have the full use of it inside Bread & Butter. Role, seniority, employer, company detail and career context all appear on the profile, your team works from them, they flow into the Intelligence Brief and into the scoring model, and the research re-runs on a return visit so the picture stays current. What you do not get is ownership of that researched layer as a standalone dataset to keep, license or resell. It was never yours to begin with, because it never came from your site.

There is no two-tier split here and no separate deeper product to buy. A profile is the user journey, recorded from the first visit, plus Profile Enrichment, researched when the email arrives.

What leaves your account for the Focused Index

One number does travel beyond your account, and it is worth being exact about what it is.

Your Focused Ratio is your Focused visitors divided by all of your traffic. On its own that figure means very little, because a healthy ratio for a specialist consultancy and a healthy ratio for a high-volume ecommerce site look nothing alike. It only becomes useful when it is compared against the Focused Index, the network benchmark built from every account on the platform. A healthy Focused Ratio sits between 10% and 20%.

What contributes to that benchmark is anonymized, aggregated data: counts and ratios, pooled across the whole network, stripped of anything that belongs to a person, a lead, a domain or an account. It cannot be reconstructed into individual records and it cannot be traced back to you. Nobody else sees your ratio, your traffic volumes, your lead names or your sites, and you do not see theirs. The benchmark is the only output.

This is also why the first fifteen days matter. That period calibrates your own Focused Ratio against the Index so the comparison is fair to your traffic mix. It is not a waiting period for scoring. Focused Score is live from the very first visit.

What we provide on the privacy side

Rather than making claims about any particular regulation, it is more useful to tell you what is actually in the product and under your control.

The Privacy Manager handles right to be forgotten requests and removes the person from your account. Your legal and compliance links are configurable and appear on the conversion tools, so visitors see your terms and your privacy policy at the moment they act. Cookie consent settings are yours to configure. And the whole model rests on people converting deliberately, through a form, a subscription or a social login, rather than on quietly resolving strangers into names.

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