Tessitura (TNEW)

To get the most accurate intent data, you need to track the complete user journey across all your properties. By installing Bread & Butter on your Tessitura Guide portal, you can seamlessly connect your online ticketing and donations traffic to your primary website data. This ensures your LeadScore AI factors in deep research and support requests when calculating true buyer intent and tracks your patrons and maps out their complete journey leading up to a purchase.

Deploying with Google Tag Manager?

If you already manage your scripts via Google Tag Manager, you can skip the steps below and add your Bread & Butter snippet directly to your GTM container instead. Click here for GTM instructions. Otherwise, follow the steps below to install it manually.


Installation Instructions

Step 1: Locate your Tracking Script

  1. Log in to your Bread & Butter Dashboard.
  2. Navigate to Settings > App & Domains.
  3. Add the sub domain you want to merge with your primary domain account.
  4. Locate the JavaScript tracking snippet provided on this page. Your unique App ID is already dynamically included in the code.
  5. Click to copy the entire snippet.

Step 2: Add the Script to Google Tag Manager

  1. Log in to your Google Tag Manager account and open the workspace container you use for your Tessitura TNEW portal.

    (Note: If your main website and TNEW use the same container, you only need to do this once).

  2. Go to Tags and click New.
  3. Name your tag "Bread & Butter Tracking".
  4. Click Tag Configuration and select Custom HTML.
  5. Paste the Bread & Butter tracking snippet you copied in Step 1 into the HTML box.
  6. Click Triggering and select Page View (All Pages).
  7. Click Save and then Submit / Publish your GTM workspace to push the changes live.
  8. Copy your GTM Container ID (formatted as GTM-XXXXXX   ).

Step 3: Connect Google Tag Manager to TNEW

(If your GTM container is already actively linked to your TNEW portal, you can skip this step).

  1. Log in to your TNEW Administration portal.
  2. Navigate to your template settings where you manage your custom HTML headers and site wrappers.
  3. Paste your GTM container code directly into the <head>    section of your global TNEW template.
  4. Save and publish your updated template to push the tracking live.

Step 4: Verify Your Installation

  1. Open your TNEW ticketing portal (e.g., tickets.yourtheater.org   ) in a new incognito browser window.
  2. Click through an event, performance, or donation page.

  3. Navigate back to your Bread & Butter Dashboard to verify that your active session and page views are being recorded.


Troubleshooting

  • Fragmented User Journeys? Because patrons are jumping from your main website (yourtheater.org) to your TNEW portal (tickets.yourtheater.org), it is crucial that the Bread & Butter script is active on both environments. Ensure both domains/subdomains are whitelisted under Settings > App & Domains > Website Domains in your Bread & Butter dashboard to unify the session.
  • No Data in the Bread & Butter dashboard? Verify that you actually hit "Submit/Publish" on your GTM container after saving the Custom HTML tag, and ensure your TNEW template changes were fully published.
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