Why is it important to mark profiles as 'Customers' in the Customers Tab?

Marking a profile as a customer is the single most important step for training your AI Lead Scorer. Think of it as showing the machine exactly what a "win" looks like.

When you flag a user as a customer, you are setting the ultimate success criteria for the machine learning model. Instead of relying on a marketer to guess which actions deserve points (which introduces human bias and quickly becomes outdated), the AI uses your real buyers as the gold standard.

Here is exactly what happens when you mark those profiles:

• It Defines the Perfect Buyer: The AI instantly analyzes over 1,000 data points from that specific customer, including their traffic source, heat map activity, career path, and professional connections, to map out their exact journey.
• It Eliminates Guesswork: The machine independently figures out the hidden behavioral patterns that actually lead to a closed deal, completely removing human bias and static scoreboards from the equation.
• It Powers Dynamic Scoring: By knowing what a successful conversion looks like, the AI can continuously and dynamically score all your other site visitors on a scale of 1 to 10. As a visitor's behavior starts matching your actual customers, their score goes up in real-time.

In short, without marked customers, the AI doesn't know what it's looking for. The more customers you flag in the Customers Tab, the smarter and more accurate your lead scoring becomes!