Release Notes v8.2

Release Date: January 08, 2026 Version: 8.2

This release introduces a major redesign of the WordPress Plugin dashboard, adds a native HubSpot integration, and brings powerful new AI-driven summaries to the Nurture experience.

Web App

New Features

Reporting Enhancements (Beta)

We are introducing a new Reports (Beta) page to proof out advanced reporting capabilities.

  • Hover V2: The report hover state has been redesigned for clarity. .
    • Multipliers: Growth percentages over 199% are now displayed as multipliers (e.g., "10x" instead of "1000%") for easier readability.
    • Source Icons: Added source icons to the top of the hover card.
  • Terminology Update: "All Visits" is now "All Visitors" across Dashboard, Nurture, and Reports to accurately reflect that we are tracking unique people, not just sessions.
  • Navigation: The "New Data" button has been moved to the top of the report table for better accessibility on long pages.
  • Expand/Collapse: You can now expand or collapse all sub-sources (e.g., specific campaigns under "Social") with a single click.

Dashboard & Data Quality

  • Invalid User Detection: We have added a visual state for "Invalid" users (e.g., failed email verification).
    • Visual Indicator: Invalid email addresses now appear with a Red background and an "INVALID" label (replacing "CAPTURED").
    • Icon Update: The user avatar now turns red if the state is invalid. .
  • New "Messaging Apps" Source: We now automatically categorize traffic from apps like Slack, Teams, and WhatsApp under a new "Messaging App / CRM" source, complete with its own icon.
  • Updated Icons: We have refreshed the icons for Visitor Sources and the "Verified" status (now a checkmark) across the Dashboard, Referrer lists, and Map views.

Onboarding & Settings

  • First-Time Install Redesign: The "First App" creation flow has been overhauled.
    • CMS Detection: A new step allows users to enter their domain immediately to auto-detect their stack (WordPress, Webflow, etc.).
    • Webflow & DIY Returns: We have brought back the specific onboarding flows and code snippets for Webflow and Custom (DIY) websites.
  • Marketer View: Users with the "Marketer" role now have access to the Tools section but will no longer see the Billing tab.

Improvements

  • Nurture Page: Brought back the "Find me 10 more leads" placeholder element to the delivery slip.
  • Pricing Dialogs: Pricing pop-ups now clarify that costs are "(per website)" and dynamically pull pricing data from the backend.
  • Filters: The "Segment" dropdown filter now includes "Focused" as a selectable option, aligning it with the top-level tabs.
  • Geo/AI Label: Renamed "GEO/AI" to "GEO/AEO/AI" in all reports and tiles to reflect Answer Engine Optimization tracking.

Bug Fixes

  • Focused Tab: Fixed an issue where the "Focused" tab on the Dashboard would initially load data without applying the filter until clicked again.
  • App Creation: Resolved a bug where the setup screen would prematurely switch to an empty dashboard before data was received.
  • Coupon Codes: Fixed an issue where valid coupon codes were returning an "undefined" error during checkout.

Backend & Data (API)

🚀 New Features

HubSpot Integration

  • Native Connection: You can now integrate Bread & Butter directly with HubSpot.
    • Supports user creation/updates.
    • Maps session start/end notes automatically.
    • Authentication handling similar to our Salesforce and Pipedrive integrations.

Salesforce Field Mapping

  • Extended Mapping: We now map almost all standard fields from the Salesforce "Lead" object (excluding reference types).
  • Picklist Support: Added specific support for the LeadSource       picklist field, allowing you to map "BreadButter" or "Web" as the source.

Nurture AI Summaries

  • User Profile & Journey Summaries: The backend now generates and stores narrative summaries created by the AI Agent.
    • Profile Summary: A summary description of the user (role, location, interests).
    • Journey Summary: A summary description of how the user interacted with your site.

Improvements

  • Performance: Addressed a bottleneck in the GetUserActivities       endpoint where the SQL COUNT query was causing 15-30s load times for large apps.

    Invalid Email Logic:

    • IdentifyUser       calls (from existing forms) will now flag invalid emails rather than blocking them, ensuring your dashboard matches your form submissions.
    • Invalid emails are now excluded from the Focused Filter.
  • Company Research: We now store the timestamp of when company research was performed to prevent infinite retry loops on failed lookups.

Bug Fixes

  • Page Views: Fixed a critical issue where createevent       page views were not being linked to users in the Dashboard for certain new installs.
  • Highest Priority: Fixed logic gaps in the Highest Priority algorithm to correctly exclude users who have already been sent a nurture email but haven't returned.

WordPress Plugin (WPP)

New Features

Dashboard Redesign

We have completely redesigned the plugin dashboard to guide you through the setup stages. .

  1. Not Set Up: clear call-to-action to connect your account.
  2. Setup In Progress: Status indicators while the app is being created.
  3. Tools Setup: A clean grid showing which tools (Identify, Score, Act) are enabled.
  4. Live: A summary view of your active tools.

Block Editor (Gutenberg) Additions

  • Content Gate Suite: You can now add Content Gate Secure and Content Gate Preview directly as blocks in the WordPress editor, in addition to the Classic gate.

Improvements

  • Page Specific Settings: The settings menu on individual pages has been reorganized:
    • Renamed "Content Preview" to "Content Gate Preview".
    • Renamed "Authentication Prompt" to "Content Gate Secure".
    • Added color picker inputs for Content Gate Classic (Font, Button, and Button Font colors).
  • Opt-in Configuration: Added a new field to customize the button text for the "Continue with" Opt-in tool (Default: "Opt in").
  • Default Images: Updated the default image selection for Content Gate Classic to match the new library in the Javascript API.

Bug Fixes

  • Intro Event: Fixed an issue where the wpp-intro       event was not consistently firing on fresh installs.
  • Setup Wizard: Resolved a bug where the "Launch Setup Wizard" button in Advanced Settings was unresponsive.

Smarter User Journey Summaries

The AI that writes your User Journey Summaries has received a massive upgrade to focus on the big picture. Instead of just listing recent page views, the agent now analyzes a visitor's entire history across all sessions. It intelligently correlates their job title and profile data with the specific pages they viewed and heavily factors in your Custom Events. If a visitor has a Lead Score of eight or higher, the summary will explicitly highlight their deep engagement.

New Features

Google Search Analytics

  • Keyword Data: The library now captures search keyword results from Google (via GA4 API integration) to provide deeper insight into how users found your content.

Improvements

  • Login Flow: Brought back the ability for users to switch sign-in methods (e.g., swapping from Magic Link to Google) directly on the login screen via a dropdown.
  • Content Gate Images: Updated the default asset library for Content Gate Classic with 3 refreshed images and 3 brand new options.

Bug Fixes

  • Magic Link Registration: Fixed a usability issue where pressing the "Enter" key on the Magic Link registration form did not submit the form.
  • Console Errors: Resolved a noisy TypeError: Cannot read properties of null (reading 'scrollTop')       error that appeared in Sentry logs.

NurtureAI Agent (NUR)

New Features

AI Summaries

  • User Profile Summary: The Agent now generates a summary—a text narrative (and potential voice-over script) introducing the lead. It highlights their role, location, and shared interests to help you build rapport.
  • User Journey Summary: Similar to the profile summary, this narrative explains the user's path through your website (top pages, events triggered).

Bug Fixes

  • Role Detection: Fixed an issue where the Agent failed to scrape a user's role from LinkedIn even when the URL and profile were valid.
  • Company Hallucinations: Fixed a specific case where the Agent generated incorrect company summary information for a user.
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