Are there limits on the number of visitors or leads I can capture?
Bread & Butter does not charge for traffic. What a plan limits is how many captured profiles you can keep, and how much research you can run on them.
In short: Traffic and visitors are unlimited on every plan, and so is Nurture AI outreach. What is limited is profile storage. The Pro plan includes 5,000 stored profiles, with each profile beyond that costing 2 credits as you grow. The Free plan includes 200 and no credits, so 200 is the ceiling until you upgrade. Free keeps 30 days of attribution history and Pro keeps years of it, with the current figure on the pricing page. Credits also pay for enriching each captured profile into an Intelligence Brief and for syncing that Brief to your CRM; the basic contact sync of name and email address never costs credits. If you run out of credits, capture carries on and the research is queued, not skipped, until credits are added.
What is unlimited
We do not charge based on website traffic or on the number of visitors we track. Every visitor is tracked, categorised and scored from the first visit, whatever your plan and however busy your site gets.
Nurture AI is unlimited as well. The research that makes a personalised draft possible was already done when the profile was enriched, so drafting costs nothing extra. And because Nurture AI sends through your own connected email account rather than through ours, sending volume and deliverability sit with your email provider rather than with your Bread & Butter plan.
What is limited: stored profiles
Each plan includes storage for a set number of profiles. A profile is a captured lead with an email address, kept with its journey and its Intelligence Brief.
- Free: 200 stored profiles. That is the ceiling; credits cannot be added to a Free account.
- Pro: 5,000 stored profiles, then 2 credits per additional profile.
On Pro, nothing is deleted or trimmed when you pass the allowance. Every profile is kept and your history stays complete; storage beyond 5,000 simply draws on credits, at a flat rate of 2 per additional profile, so the cost grows with you rather than stopping you.
On Free there are no credits and none can be added, so 200 profiles is the ceiling. Upgrading to Pro lifts it to 5,000 plus credits.
The other difference between the plans is how long attribution history is kept: 30 days on Free, and years of it on Pro. Current plan details are on the pricing page.
What credits pay for
Credits are a Pro feature, spent on the intelligence rather than on the capture. Three things draw on them:
- Profile enrichment. Each new lead is researched into an Intelligence Brief: job title, company, career history, social signals and how they fit your Ideal Customer Profile. This is the main use of credits, and the cost varies by how hard the person is to find and whether the email address is a corporate domain.
- Storage beyond your allowance. As above: 2 credits per profile past 5,000 on Pro.
- Syncing the Intelligence Brief to your CRM. The basic contact sync never costs credits: first name, last name, email address and a link to the profile go out on every conversion. Which destinations you can send it to depends on your plan, and sending it into a CRM is a Pro feature. What draws credits is pushing the full Intelligence Brief, or a Stream update, into the record, at a flat, fixed cost each time.
Integrations and Automation lists every destination and what each plan can reach. The full credit breakdown, including the order credits are applied in when they run low, is in How do Credits work across storage, syncing, and profile enrichment?
What happens when credits run out
Capture never stops. Visitors are still tracked, forms still convert, and your basic contact sync of name and email address keeps running. What pauses is the enrichment: profiles captured while you are out of credits are queued rather than skipped, and adding credits within 30 days runs the research on the whole queue, so your Ideal Customer Profile catches up.