Can we keep using my existing web forms?
Yes. Bread & Butter is designed to work alongside your existing infrastructure, not replace it. Our technology supports every and all forms on your website—including newsletter signups, contact forms, gated content, and complex multi-step applications—by automatically capturing the email address the moment a user interacts with a form.
Zero Changes Required
The most important part is that nothing changes on your website. You don’t need to replace your HubSpot, Salesforce, or custom-built forms, nor do you need to modify your current CSS or layout. Bread & Butter’s Form Booster technology sits invisibly in the background, automatically detecting email input fields across your entire site. This allows you to maintain your brand’s look and feel while instantly upgrading your lead capture with Deep Profile Enrichment.
How It Works
When a visitor enters their email into any form on your site, our system captures that identity and begins its intelligence process. Because our tracking is server-side, we secure the lead data with absolute integrity, ensuring it isn't blocked by Apple’s ITP or ad-blockers. Once the email is captured, Bread & Butter instantly triggers its research engine to verify the identity, pull in firmographics, and cross-reference the user’s journey with our proprietary heatmaps.
Full Compatibility We support all popular form types and providers, including:
- CRM Forms: HubSpot, Salesforce, Marketo, and Pipedrive.
- WordPress Forms: Contact Form 7, WPForms, Gravity Forms, and Ninja Forms.
- Custom & Hard-Coded Forms: Any standard HTML or JavaScript-based input.
- E-commerce & Checkout Flows: Shopify, WooCommerce, and custom cart pages.
By keeping your existing forms, you avoid the technical debt of a migration while gaining the full power of our LeadScore AI. Your existing form-submission workflows and CRM integrations remain untouched, while Bread & Butter adds a layer of intelligence that turns every simple email submission into a deep, multidimensional lead profile.