Typeform

Connecting your marketing funnels is the first step to activating your Lead Intelligence Engine. By installing Bread & Butter on your Typeform pages, you instantly upgrade your conversion tracking. The AI will map exactly how prospects interact with your funnels, enrich inbound leads before they even fill out a form, and ensure you maximize the ROI of every ad dollar spent.

Important Note for Typeform Users: Because Typeform restricts direct custom code injection, you must deploy this tracking snippet using Typeform’s native Google Tag Manager (GTM) integration.

(Note: This integration requires a Typeform Business plan or higher). If you are simply embedding a Typeform on your own website, and that website already has Bread & Butter installed, you can skip this guide. Otherwise, follow the steps below to track a standalone Typeform.


Installation Instructions

Step 1: Locate your Tracking Script

  1. Log in to your Bread & Butter Dashboard.
  2. Navigate to Settings > App & Domains.
  3. Add the sub domain you want to merge with your primary domain account.
  4. Add the sub domain you want to merge with your primary domain account.
  5. Locate the JavaScript tracking snippet provided on this page. Your unique App ID is already dynamically included in the code.
  6. Click to copy the entire snippet.

Step 2: Add the Script to Google Tag Manager

  1. Log in to your Google Tag Manager account and open the container you want to use for your Typeform.
  2. Go to Tags and click New.
  3. Name your tag "Bread & Butter Tracking".
  4. Click Tag Configuration and select Custom HTML.
  5. Paste the Bread & Butter tracking snippet you copied in Step 1 into the HTML box.
  6. Click Triggering and select Page View (All Pages).
  7. Click Save and then Submit / Publish your GTM workspace.

  8. Copy your GTM Container ID (formatted as GTM-XXXXXX   ) located at the top of your GTM workspace.


Step 3: Connect GTM to your Typeform

  1. Log in to your Typeform Workspace and open the form you want to track.
  2. Click on the Connect tab at the top of the editor.
  3. Search for the Google Tag Manager integration and click Connect.
  4. Paste your GTM Container ID into the configuration window and click Save.
  5. (Note: Ensure cookie consent is enabled on your form via the gear icon in the Content panel, as Typeform requires respondents to accept cookies for GTM tags to fire).

Step 4: Verify Your Installation

  1. Publish your form and open the live Typeform link in a new browser tab or incognito window.
  2. Navigate back to your Bread & Butter Dashboard to verify that your active session is being recorded and your Lead Intelligence Engine is receiving data.

Troubleshooting

  • No Data in the Bread & Butter dashboard? Verify that your App ID is correct in the Custom HTML script inside Google Tag Manager, and ensure that you have hit "Publish" on your GTM container.
  • Is the GTM Integration active? Ensure you pasted the exact GTM Container ID into Typeform's Connect tab without any extra spaces.
  • Domain Check: Ensure the Typeform URL (e.g., yourcompany.typeform.com  ) is listed under Settings > Advanced Settings > Website Domains in the Bread & Butter dashboard.
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