Keeping Your Bread & Butter WordPress Plugin Updated

Maintaining an up to date WordPress plugin is one of the most critical steps to ensuring your Lead Intelligence Engine continues to operate at peak performance. The Bread & Butter plugin is the secure bridge between your website and our cloud environment. Keeping it current guarantees you have the most highly precise analytics and the highest level of security.

Why keeping your plugin updated is essential

Highly Precise Analytics: Web browsers and privacy regulations are constantly evolving. We routinely update our server side tracking protocols to bypass aggressive ad blockers and strict browser restrictions. Updating your plugin ensures your tracking scripts capture and reflect your actual traffic flawlessly without losing critical data.
Maximum Security: The digital landscape is always changing. Routine updates contain essential security patches that protect your website and ensure the data you collect remains completely secure.
New AI Capabilities: Our LeadScore AI and Nurture AI engines are continuously learning and expanding. Plugin updates grant you immediate access to our newest features, widget improvements, and algorithmic enhancements so you can capture and convert leads more effectively.
WordPress Compatibility: As the core WordPress platform releases new versions, plugins must be updated to remain fully compatible. Falling behind can cause conflicts with other tools on your site and disrupt your user experience.

Best Practices for Updating Your Plugin

Monitor your Dashboard Alerts: Your Bread & Butter dashboard will proactively alert you if your client or plugin falls behind our current release version. Pay attention to these alerts and act on them promptly to maintain peak performance.
Always Backup First: Before initiating any update on your WordPress site, it is a universal best practice to create a full backup of your website database and files. This provides a safe restoration point should any unexpected conflicts occur.
Establish a Routine: If you prefer manual updates, set a calendar reminder to log in to your WordPress administrative panel every two weeks to review and process pending plugin updates.
Use a Staging Environment: For enterprise websites or highly complex setups, test the plugin update on a staging version of your website first. Once you verify that your forms and pages operate flawlessly, push the update to your live production site.
Enable Auto Updates Cautiously: WordPress allows you to enable automatic updates for individual plugins. While this guarantees you are always running the latest version, we recommend this only for standard websites that utilize routine daily backups.