Release Notes v7.9

Release Date: October 12 2025

This release brings tighter integration with Google Analytics 4, enhanced customization for Nurture emails (including Microsoft sending support), and significant updates to the WordPress Plugin user experience.

Web App

New Features

Custom Call-to-Action (CTA) Library

We have added a new system for managing Nurture email CTAs.

  • CTA Library: You can now create, edit, and delete custom CTAs (e.g., "Schedule a Demo," "Book via Calendly") in your User Management profile.
  • Auto-Seed: New accounts are pre-seeded with 6 common CTA templates to help you get started quickly.
  • Delivery Slip Integration: Select your CTA directly from the Nurture delivery slip dropdown. The AI Agent will organically weave your selected CTA text and link into the generated email body.

Send via Microsoft (Outlook)

  • Native Integration: You can now connect your Microsoft/Outlook account to send Nurture emails directly from your own address, mirroring the existing Gmail integration.
  • Smart Hover: The "Send" button hover text now dynamically updates based on whether your email account is connected ("Send now") or disconnected ("You'll be prompted to set up").

Nurture AI Enhancements

  • From Name Fix: Sent Nurture emails now correctly display the actual sender's First/Last Name in the "From" field, rather than just the logged-in user.
  • Draft Metadata: Hovering over a draft version now shows exactly how it was created: "Auto-generated [date]" or "Generated by [User] on [date]".
  • Empty State: When viewing a fake/empty Nurture draft, the "Send" buttons are now disabled with helpful tooltip text explaining how to generate your first message.

Reports & Analytics (Beta)

  • Reports Page: Introduced a dedicated Reports page in the left navigation (visible to Auditors).
  • Attribution Report: Added a new Conversion Attribution Report tab featuring a detailed table breakdown of conversion sources, complete with drill-down capabilities for Organic, Social, AI, Referred, and Ad/Paid sources.
  • App History Logic: Conversion reports now intelligently hide historical columns (e.g., "Last 90 Days") if the app hasn't been active long enough to have data for that period.

Improvements

  • GA4 Terminology: Updated "Conversion Event Name" to "Key Event Name" in all Google Analytics integration dialogs to match Google's recent rebranding.
  • Traffic Sources: Expanded the Traffic Source dropdown filters to include new categories: Social, GEO/AI, Ad/Paid, and Drip Email, each with corresponding icons.
  • Tile Dates: Dashboard tiles now display relative dates ("Yesterday," "2 days ago," "3 days ago") for recent activity.
  • User Profile: Added a "Profile" button to the top-right docked profile widget that links directly to the User Management page.
  • Team Page: Added a tooltip to the App Owner's email address explaining that ownership changes must be handled via support.

Bug Fixes

  • Paid Source Edge Case: Fixed an issue where visitors with ad-related query parameters (like gclid     ) but no UTM parameters were not being correctly flagged as "Paid" traffic.
  • Secrets Display: Fixed a bug where generated API secrets were not displaying in the UI after creation.

Backend & Data (API)

New Features

Lead Status Evolution

  • New "Conversion" Status: We have inserted a new Lead Status rank: Conversion (Rank 3). This sits between Incentivized and MQL.
  • Migration: All existing apps and users have been migrated to accommodate this new rank structure (MQL is now 4, SAL is 5, etc.).
  • Triggers: During app creation, we now automatically create a trigger that sets a user's Lead Status to "Conversion" (Rank 3) whenever the identity_conversion      system event occurs.

Advanced Filtering

  • New Filters: Added support for new dashboard filtering capabilities:
    • Date: Filter by Last Activity Date.
    • Segment: A consolidated filter for 2nd-level attributes.
    • Page: Filter users who visited specific top engaged pages.
    • Attribution: Filter by first/last session attribution data.

Traffic Source Logic

  • Refined Rules: Updated traffic source logic:
    • Ads: Now defined as anyone with utm_medium      of cpc     , banner     , or paidsearch     , OR anyone with any UTM parameters (unless medium is email).
    • ChatGPT Exception: If the only UTM parameter is utm_source=chatgpt.com     , the visitor is flagged as "AI" source rather than "Ads".

WordPress Plugin (WPP)

New Features

Dashboard Updates

  • Non-Interactive Tiles: User tiles on the WordPress dashboard are no longer interactive/expandable. Clicking anywhere on the tile now redirects to the full Webapp for a better analysis experience.
  • "Add Team Member": Added a button to the dashboard allowing admins to quickly invite team members to their app.
  • Google Sheets: Added a "Sync to Google Sheets" integration card to the bottom of the dashboard.

Settings & Config

  • Z-Index Config: Added a "Z-Index" setting to the Advanced Settings page, allowing you to manually adjust the stacking order of our tools if they conflict with your site's header/menu.
  • Lead Status Automation: New WordPress app creations now automatically set up the "Conversion" Lead Status trigger.

Improvements

  • Sign-In Screen: Updated the design of the plugin sign-in screen to handle two distinct states: "First Time Setup" (welcome text) vs. "Re-authentication" (welcome back text).
  • Nurture Branding: Renamed all instances of "Nurture Ai" to "Nurture AI" (capitalized).

Bug Fixes

  • Profile Tool Conflict: Fixed a bug where the Subscriber Profile tool and "Turn off WordPress Header" settings would mutually disable each other.

JavaScript Library (JSL) & Conversion Widgets

New Features

Custom Profile Buttons

  • Extensible Menu: The Profile tool (docked widget) now supports adding custom buttons above the "Sign Out" button. You can configure the label, URL, color, and target (new tab vs. same tab).

Signed-In "Success" Message

  • Content Gating Feedback: When a signed-in user visits a content-gated page, they now see a brief "Perfect, you're in!" success message (similar to the "Continue with" success state) to confirm they have access. This is configurable per-tool.

Bug Fixes

  • Email Only Profile: Fixed an issue where the Profile tool would not display its logged-in state for "Verified" users if the app was configured for "Email Only" mode.

NurtureAI Agent (NUR) v7.9

New Features

Smart Content Injection

  • Event Descriptions: The Agent now consumes the descriptions of custom events (e.g., "User clicked pricing page") to generate more context-aware emails.
  • CTA Injection: The Agent can now seamlessly weave your selected Call-to-Action (link and text) into the body of the generated email, rather than just appending it to the footer.

Bug Fixes

  • Artifact Cleanup: Fixed a bug where internal agent processing artifacts (e.g., <agent_notes>     ) were accidentally leaking into the final generated email text.
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