Sign-in link (Profile Verified)

Need a hand? Setting up developer credentials can sometimes feel a bit overwhelming. We offer a complimentary 15-minute onboarding session to help you get this configured perfectly. Book your session with a specialist here


When you are building your Bread & Butter widgets, you have several options for how you want to capture visitor data. The Sign-in link (Profile Verified) option provides a modern, passwordless "magic link" experience for your users.

While 1-click social connections offer the absolute highest conversion rates, this option is a fantastic alternative for users who want to avoid creating yet another password but might still be hesitant to connect a personal or work social account.

Here is an overview of how the passwordless Sign-in link capture option works and the best strategic times to use it.


What Data It Captures

This option is designed to securely capture and verify user data without the friction of a password. When a visitor uses this method, the system will automatically prompt them for and capture:

    • Their Email Address

Built-In Verification, Security & AI Enrichment

This ensures you have an absolute guarantee that the visitor owns the email address they provided, while still delivering a complete profile.

1. Passwordless Verification ("Magic Link") Instead of requiring a user to generate, store, and remember a traditional password, they simply enter their email address. Bread & Butter then immediately sends a secure, one-time link directly to their inbox. The user clicks that link to instantly verify their identity and complete the sign-up or sign-in process. This guarantees that you are capturing a verified profile with a real, actively monitored inbox that is accessible by the current visitor.

2. AI Profile Enrichment What happens if your widget is streamlined to only ask for an email, or if the user decides not to type out their name? Our system steps in. Using our built-in AI Enrichment feature, Bread & Butter will automatically work in the background to find and append the first and last name associated with that verified email address. This means in most cases you still get complete, personalized lead profiles for your CRM without adding any extra friction to the user's login experience!


When to Use It

This dictates the best strategic placement for this conversion option.

We highly recommend prioritizing the Sign-in link option when you want a verified profile but want to completely eliminate password fatigue. It sits perfectly in the sweet spot between low-friction entry and high-security verification.

Best use cases include:

  • Users who hesitate to use their social accounts but still want a fast, seamless login
  • Accessing gated content where you need to guarantee the lead is real and reachable
  • Applications or communities that want to offer a frictionless, modern login experience
  • Seamless returning user logins (no forgotten passwords to reset!)
Did this answer your question? Thanks for the feedback There was a problem submitting your feedback. Please try again later.