What are Integrations and Integration Rules, and how do they work?

Capturing high-quality first-party data is only half the battle. To truly drive revenue, you need to seamlessly route that data into the tools your marketing and sales teams already use every single day. Our Automation Engine uses a simple three-part structure to instantly transmit your captured lead data to your CRMs, email platforms, and internal communication tools:

• The Event (The "What"): You use an Event (either a default System Event or a Custom Event) to define exactly what user action your organization is interested in tracking. (Example: A visitor successfully submits a lead capture form on your website).
• The Integration (The "Where"): You configure an Integration to establish a secure connection between Bread & Butter and your preferred third-party application. (Example: Connecting to your company's Slack workspace or your HubSpot CRM).
• The Integration Rule (The "When"): You add an Integration Rule to act as the ultimate trigger. It dictates exactly when the transmission of data should occur. (Example: "When a form is submitted, immediately push that user's profile data to Slack").

Bread & Butter has built powerful native integrations to make it incredibly easy to sync your data with the industry's most popular platforms, including Salesforce, HubSpot, Pipedrive, Mailchimp, Google Analytics (GA4), Segment, Slack, and Google Sheets.

If your primary tool isn't listed, our dedicated Zapier integration unlocks an almost endless combination of possibilities, allowing you to route your data to thousands of other apps without writing a single line of code. Additionally, we offer full Webhook support for custom developer environments.